Quick: When was the last time you checked Instagram, Facebook or Twitter?
If one of your social media accounts is staring at you this very minute on your phone, I’ve made my point.
But here’s the thing: As active as you are on social media, you’re probably not using it to its full advantage to advance your career. According to a recent poll, 56% of respondents indicate they do not follow their current employer on social media.
If you’re one of these people, I’d suggest you start following your company—and other companies you’d consider working for—immediately! Instead of thinking of it as a chore, think of this as a stepping stone to your next position and perhaps even a bump in cash flow.